Printers Report Strong Shift to Digital
Printers Split on Shutting Down Offset Department
By John Stewart
“Is offset printing alive & well, or is it in intensive care” is a question we posed in a recent industry survey conducted Aug. 18-24, 2016. Well, the answers and comments we received were mixed, and while not all printers are ready to “pull the plug,” many recognize the patient is not doing too well and probably will not walk out of the hospital! Some are already making plans for the funeral!
Our 15-question survey was more detailed than many we have conducted recently, but it still received the third highest rate of response out of nine surveys we’ve conducted with more than 220 printers responding within the four-day window we allowed for responses. Continue reading
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Please Note – If you participated in this key industry study, it was emailed to you on Aug. 30, 2016. Please check your email in-box for an email with the subject line, “Attached is your complimentary 2016-17 Digital Pricing Study.” Continue reading