Leaders vs. Laggards in the Printing Industry
I’ve been actively involved in the printing industry since the early 1970s, so I guess you would definitely consider me an “old-timer.” Although relatively old in terms of physical age, I believe I am younger than most in the industry in terms of my enthusiasm for the industry and the belief that one can still make a very, very good living as the owner of a printing firm.
Sure, the industry has changed dramatically in terms of how we produce many of our products and services. But for every AB Dick or Ryobi press sitting idle back in the corner gathering dust, there is a digital printer up front that is probably producing an array of high quality printed products that would have been unheard of less than 10 years ago. But this article is not meant to address how much things have changed, but rather how much some things have remained in terms of key ratios and profitability. I think you will be quite surprised about some of the facts and figures revealed in the remainder of this article.