Printers Report Strong Shift to Digital
Printers Split on Shutting Down Offset Department
By John Stewart
“Is offset printing alive & well, or is it in intensive care” is a question we posed in a recent industry survey conducted Aug. 18-24, 2016. Well, the answers and comments we received were mixed, and while not all printers are ready to “pull the plug,” many recognize the patient is not doing too well and probably will not walk out of the hospital! Some are already making plans for the funeral!
Our 15-question survey was more detailed than many we have conducted recently, but it still received the third highest rate of response out of nine surveys we’ve conducted with more than 220 printers responding within the four-day window we allowed for responses. Continue reading
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Dedicated strictly to pricing of digital products and services, this new study is now available for immediate shipment (hard copies and PDFs). Retail price of this study is $229.
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McCabe’s Printing Group
To View the Table of Contents, Click Here.
Please Note – If you participated in this key industry study, it was emailed to you on Aug. 30, 2016. Please check your email in-box for an email with the subject line, “Attached is your complimentary 2016-17 Digital Pricing Study.” Continue reading
As much as we hate to do it, in order to protect the integrity and accuracy of our studies, we sometimes find ourselves rejecting surveys submitted by fellow printers. We are currently in the process of tabulating data contained in a 59,000 cell Excel data base. Even under the best of circumstances, it often involves spending 80-100 hours or more just cleaning up the data base before we can begin to create tables and add all the various additional calculations that we provide our participants.
For every 100 surveys we receive, there will typically be five or six survey forms where participants appear to be far more interested in receiving a free copy than they are in providing us with accurate data. Our recent 2016-2017 Printing Industry Digital Printing Pricing Survey is a case in point. We received more than 220 surveys prior to the deadline.
After initial examination of the data, we detected 12 surveys that we felt needed to be rejected and excluded from our data base. We don’t do things like this lightly, because we know if we reject a survey we are most likely going to create an enemy, and we have enough of those already! <g> Continue reading